Understanding the target audience and market research

Board Game Factory

Game Foundry

9/20/20231 min read

Before diving too deep into the design process, it's crucial to understand your target audience. Who are you creating this game for? What age group or demographic will be most interested in playing? Conducting market research can provide valuable insights into the preferences, interests, and needs of your target audience.

Market research can involve analyzing existing board games in the market, studying trends and patterns, and gathering feedback from potential players. This will help you understand what works and what doesn't, allowing you to create a game that meets the expectations of your target audience